Running shoes are really the only and primary cost that runners will have. Aside from that, there isn't any other expenses associated with taking up running for fitness. As it is the only cost, it is an critical choice as to getting it correct. You will find literally hundreds of choices that runners have with regards to just what brand and model of running shoe to purchase. Each one of the different running shoes have their fanatics who are convinced each one is the right one. The problem is that if every runner believes the footwear they use are the best one, then just what is a new runner meant to do when attempting to make a decision which is the best and all these other runners telling them which one they believe is the best. The real dilemma here is that there's no such thing as the best running shoe, however that doesn't stop runners trying to find it. The ideal running shoe for each individual runner will be different for each runner.
The process then turns into one of matching the design features of the running shoe to the characteristics of the runner. Each one of the hundreds of running shoes on the market has distinct design features. The shoes will vary, for example, how much heel height they have, just how much shock absorption they have and how much support they have. Each runner with have distinct foot biomechanics, running techniques, amounts and types of running that they carry out and different awareness how a shoe feels on them. For this reason you almost certainly need a expert running shoe retailer that knows all the various characteristics of the different running shoes. They will likely look at the characteristics of the runner and ask questions of their track record with different shoes, how serious they are about their running and a variety of additional factors and then try and match the design features in a shoe to the characteristics of the runner. It will not be easy.