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Why Website Design Is Important

You may ask yourself why you should seek help to update your current company website. Yes, your current company's website looks outdated compared to the competition, but does any reliable, compelling website design and development really matter?

Why Website Design Is Important

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Despite your skepticism, a plethora of studies show a well-built website will generate better customer traffic and an improved user interface will increase conversions – building a new business at an exponential rate but how?

The following highlights the five major components that a web designer should keep in mind when designing a website:


Probably the most important part of a site is your navigation. Navigation of a site can make or break a website, which is especially true for strong websites with multiple pages. Website navigation usually includes a navigation bar or list of tags that differentiate the WebPages of the site.

Brand Consistency

If your company has a logo and that logo is utilized frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colors, brand messaging, and imagery used for print must be carried over into the website design.

Reading Patterns and SEO

Most people are comfortable reading a web page the same way they read a book, from top to bottom, left to right. Web designers also take this into account when designing a website. Many designers make sure to place the most important information on the upper left-hand column.


The content of your website is required for reasons other than the fact that it actually guarantees your organization's brand status and. Many other important elements are thought of if a copywriter generates the content and the designer generates a visual environment for the content.


Building trust is one of your customers that is very important, but it will not happen until you really get to know them and what they appreciate. A marketing strategy can act as a conversation with potential customers, which is going to be a great way to learn more about your customer's needs.