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How to Start a Coffee Shop

The number of daily coffee drinkers make the coffee industry is very profitable. You can find money-making opportunities surrounding these caffeinated beverages almost everywhere. Are you starting a coffee shop, do mobile catering espresso, open a drive-through coffee beverage or coffee gift basket selling by mail order, there are customers who want to buy what you are selling.

If you love coffee, chances are you can find profitable coffee business opportunities that will match your initial capital and your lifestyle. You can get started with mobile coffee services, upgrades to stall or to invest in a high-traffic store.

No matter what type of business you decide to start a coffee, free samples are always a good way to get your business name out there and get your foot in the door with potential customers. With the cafe, you can attract new customers with a special event featuring a local photographer, painter or musician. You often can give this "entertainment" for free, as artists welcome the opportunity to promote their own talents.

In addition to traditional advertising opportunities you have in the yellow pages, local newspapers and radio stations, you can print a coupon cost to bring in new customers. Hold a monthly drawing for a "free coffee" to get customers to give you their contact information so that you can build a mailing list.

Delivering free coffee to the radio station is another inexpensive way to get your business name out there – in front of many people. Submitting a press release is a great example – the media will promote you for free if you send them great news about your business.