Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Your brand identity is what makes you instantly recognizable to your customers.
Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand. Before you know what tangible elements you want to create a brand identity, you need to know who you are as a brand.
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Who you are as a brand is made up of a few key elements:
- Your mission
- Your values
- Your brand personality
- Your unique positioning
- Your brand voice
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.
Once you’ve figured out the building blocks of your design, it’s time to work with a designer to bring your brand identity to life and translate who you are as a brand into tangible design assets you can use in your marketing.
Your website is one of the most representative aspects of your brand identity. Especially if you’re running an online business or a digital product, your customers will definitely check your website out before deciding to do business with you. Your website is where your brand identity should come through in full force.